Wednesday, September 14, 2011

Society for New Communications Research Launches Study To Examine the Use of Social Media “Behind the Firewall”

Here's something that's well timed:

Society for New Communications Research Launches Study To Examine the Use of Social Media “Behind the Firewall”.

It's about time we get some numbers pertaining to how companies are using social media and technology internally. I was just reading a recent Pew survey regarding usage of smart phones and "apps", and couldn't help but notice that, while 38% of those surveyed indicate they use their phones or tablets to access the internet, none listed "business" as a use. This got me thinking... isn't anyone out there using mobile apps to improve their employees' connectivity?

I can't be the only one who's thought of this, especially for environments where employees aren't in front of a PC all day. Wouldn't it be common sense for, say, plant managers working in a manufacturing environment to have custom applications on their phones that enabled them to access internal tools to report incidents or submit timesheets? These are just two obvious uses that come to mind.

What about sales teams or consultants... wouldn't mobile access to company resources, either through their smartphone or tablet, be an obvious value?

As I said, this must be out there, but despite my research I have yet to find any concrete examples of this happening. And assuming it is, I'd really like to know how well it's going. Hopefully the SNCR's study will shed some light, so I'll follow those results and comment on them here.

Are you or anyone at your company doing this? And if so, how's it going for you?

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